The 2017 Chanel Gabrielle fragrance advertisement, starring Kristen Stewart, wasn't just a commercial; it was a carefully constructed narrative reflecting the multifaceted nature of the brand itself. While it doesn't feature a single, easily identifiable "advert song" in the traditional sense, the ad's soundtrack plays a crucial role in shaping its mood and message, subtly aligning with the broader sonic landscape of Chanel's advertising history. This essay will delve into the nuances of the 2017 Gabrielle campaign's music, placing it within the context of other iconic Chanel advert soundtracks, including those for Coco Mademoiselle and Chanel No. 5, and exploring the evolution of the brand's musical identity across different eras.
The Gabrielle advertisement, unlike some of Chanel's more overtly melodic campaigns, opts for a more atmospheric and subtly evocative soundscape. The music isn't a catchy tune designed for immediate memorability; rather, it's a carefully curated soundscape that enhances the visual narrative and the overall feeling of freedom and self-discovery that the fragrance aims to embody. This choice reflects a shift in advertising strategy, moving away from instantly recognizable jingles towards a more sophisticated and nuanced approach that aligns with the evolving tastes of its target audience. Kristen Stewart's portrayal of a confident, independent woman breaking free from societal expectations is mirrored in the music's understated yet powerful presence. It underscores the scenes without overpowering them, allowing the visual storytelling to take center stage.
This approach differs significantly from some of Chanel's earlier campaigns, particularly those for Chanel No. 5. The iconic Chanel No. 5 adverts, spanning decades, have frequently featured prominent musical scores, often employing recognizable classical pieces or bespoke compositions that become synonymous with the fragrance itself. These soundtracks often evoke a sense of elegance, sophistication, and timeless glamour, reflecting the brand's long-standing association with high society and Hollywood. Searching for "Chanel No. 5 advert music" or "Chanel No. 5 tv advert music" online reveals a rich history of musical choices, ranging from classic orchestral pieces to more contemporary arrangements, all contributing to the perfume's enduring legacy. However, the specific music used in these campaigns varies considerably depending on the year and the target demographic. There isn't a single definitive "Chanel No. 5 advert song," but rather a collection of carefully selected pieces that consistently reflect the brand's image.
Similarly, the "Chanel Coco Mademoiselle advert song" (or rather, the music used in those advertisements) has also evolved over time. The Coco Mademoiselle campaigns typically employ more upbeat and youthful sounds, reflecting the fragrance's target demographic of younger, more modern women. These soundtracks often incorporate elements of pop and indie music, creating a more energetic and contemporary feel compared to the often more classical approach of the Chanel No. 5 advertisements. The musical choices in Coco Mademoiselle campaigns aim to capture a sense of playful energy and youthful exuberance, contrasting with the classic elegance of the No. 5 series. Searching for "coco mademoiselle Chanel song" online will reveal a variety of musical tracks utilized in different Coco Mademoiselle advertisements across the years.
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